Which of these feels closest to where the business is at?

You do not need to diagnose that before we speak. We start with the business, where it is going, who it needs to reach and what is getting in the way. Then we assess the website in that context, explain what should change, what can stay and whether something else needs attention first.

The cost is based on what the website needs to achieve, what is already working and the work required to carry that direction through properly. Every engagement begins with the same business-first thinking. What changes is the depth of strategy, content, design, development, integrations and support required. We recommend the smallest sensible scope, with the full cost clear before you commit.

We assess what you already have before recommending any change. If it still reflects the business and supports the direction, we keep it. If it needs work, we improve it. If it is sound but disconnected, we connect it. We only recommend replacement when it cannot support the wider system. We can also work alongside your existing team or specialists.

Yes. Every engagement is completed in stages, with a clear purpose and checkpoint for each. Most website projects take at least four weeks. Broader work involving positioning, brand, integrations or other connected parts usually takes 8 to 12 weeks, and some engagements run longer. The timeline and payment schedule are clear before you commit.

We agree on what the website needs to change for the business before deciding what success looks like. That may include stronger-fit enquiries, clearer positioning, better conversion from existing traffic or a smoother path into booking and follow-up. We establish a baseline, track the relevant data and combine it with your sales feedback. That lets us judge the website by the opportunities and work it helps create, not clicks alone.

The website project finishes when the agreed work is complete. If ongoing support, hosting, SEO or another connected service would help, we agree on what SOL should remain responsible for next. Any ongoing service runs month to month and can be ended with 30 days’ written notice. There is no exit fee. We provide reasonable transition support and hand over the relevant accounts and paid-for work.

SOL Studios is based in Melbourne, and delivery is all-Australian from start to finish. At kickoff, you meet the people responsible for your work and deal with them directly. One accountable lead keeps the full business context behind each decision, so you can stay involved without becoming the project manager.