A sophisticated web experience for hardwood furniture
Sunrise Furniture needed a rebrand and website that reflected the quality and longevity of their handcrafted hardwood pieces. The project involved a complete rebrand and website redesign, and creating a refined, timeless brand identity.
About the project
Creating an emotional, memoral brand experience
Perfection, Detail and The Need to Rebrand
The original branding, unchanged since 2003, no longer reflected the evolution of the business or the quality of its craftsmanship. The name Sunrise Furniture Manufacturers positioned the company as a mass producer rather than a creator of bespoke, handcrafted pieces. It lacked the emotional connection and sense of artistry that define custom hardwood furniture. The rebrand was about precision and intention, elevating the visual identity to match the perfection and detail in every piece they make. Removing “Manufacturers” allowed the brand to breathe, to feel more personal and timeless, aligning its image with the authenticity and care that go into every design.
An elevated digital experience
Crafting an experience
Furniture is an investment. Hardwood furniture endures for decades, becoming part of daily life and a witness to countless memories. Each mark and grain tells a story, reminding us that this is more than a product; it’s a piece of nature shaped to fit our homes. The website and brand identity needed to reflect the same emotion
"SOL developed an elegant solution for our business that transformed the perception of our digital presence. Our new website completely encapsulates what our brand is about, and has significantly boosted customer enquiries."
Juan Nguyin • Director