Presentation
A clear expression of the business
Design gives the business’s positioning a visible form. Content and hierarchy establish how its offer and work are understood by the people it serves.
Web Design & Development
We unite design and functionality in one scalable digital asset.
Selected web projects
Our work across transport, energy and events brings different business requirements into distinct digital assets.
Alfa Haulage
Transport & Haulage
Jericho Energy
Solar Installations
IAMNSA / Next Selection
Wedding Planning
Presentation and functionality
We establish the asset’s visual and operational roles together. The business determines the balance between them.
Functionality
A working part of the business
Custom functionality can put business information to work, support a customer decision or enable an operational task. Its intended use determines what belongs in the asset.
A brief shaped by the business
Existing brand, content and systems are assessed alongside the new requirements. We decide what can be carried forward and where fresh design or functionality is needed.
That assessment defines the brief and the recommended depth of work.
A digital hub for the business
The asset’s role follows how the business earns revenue, serves customers and operates. We establish that context before selecting its functions and connections.
Calculators, configurators, searchable resources and small applications for customers or staff can form part of the asset. Their logic and interfaces are developed around the task they support and the information they need.
Our work for Jericho Energy uses an interactive 3D house to present solar, battery storage and EV charging together. The experience makes the business’s service range part of the interface.
Website scope and investment
Custom is our main route where the website has a material role in acquisition, conversion or business operations. AI Enhanced serves an established business’s smaller presence with straightforward requirements.
Custom Website
For an asset with a substantial commercial or operational role. We develop an original design around how people assess the business and use the asset, including the functions agreed for the project.
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Research and website direction
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We research the business’s position, customer decisions and existing assets to recommend the website’s pages, content and functionality.
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Copy and content structure
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SOL writes the agreed pages using client information and source material. The page structure organises the offer, proof and intended customer actions.
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Original design and client review
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We present the homepage first, then the remaining page designs and templates. The complete design is approved before development.
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Custom development and functionality
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We build the approved design in custom code, using reusable components and responsive layouts. Where agreed, the build includes bespoke tools and applications, structured editing and connections to existing systems.
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Staging review, QA and launch
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We review the developed site with the client and test it against the agreed scope. Launch and handover follow approval and the selected management arrangements.
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AI Enhanced Website
For an established business’s smaller website presence. The site presents its offer and work through simple pages and interactions, while acquisition and sales rely on other channels.
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Research and website direction
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We assess the business’s position, audience and existing material to recommend the pages and presentation appropriate to the smaller site.
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SOL-written website copy
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SOL writes the agreed pages from client information and source material, organised around the business’s offer and work.
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AI-assisted design, designer refinement
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AI assists the first design pass. Our designer refines the result before the complete site is presented for one consolidated design revision.
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Responsive custom code
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We develop the approved design in custom code, with simple functionality and responsive layouts. One consolidated revision round covers the developed staging site.
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QA, launch and handover
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We check content, responsive behaviour and agreed functions before launch. Handover follows the selected arrangements for access and ongoing management.
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What determines the investment
Structure matters alongside page count. Several pages can share a designed layout, while an individual customer flow may need its own interfaces and logic. Existing material, new writing, migration and custom animation also shape the work.
Editing and connections are defined around actual use. Where editing is included, we agree what the team can maintain and how that content is used through the site. For an agreed system connection, we define the information it supplies or receives and the action it supports.
Commerce is scoped separately. Product discovery, checkout, migration and store operations need their own requirements and launch checks. AI Enhanced remains a small-site route with simple functionality; advanced integrations and customer flows belong in a custom scope.
Our Process
We go in-depth to understand your goals
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Research and direction
We work through the business’s goals, customers, offer and operating requirements, then research the market. We recommend the pages, content and functionality, with the direction reviewed before design begins.
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Copy and design
We write the agreed pages from your information and source material. For a Custom Website, you review the homepage design first, then the remaining pages. AI Enhanced presents the complete design together. Design approval precedes development.
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Development and review
You review a working site on a private staging link. We check responsive behaviour, performance and the agreed functionality, then work through your feedback. Launch checks include technical readiness for search engines.
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Launch and handover
After final checks, your approval and final payment, we launch. We complete the agreed handover and confirm the arrangements for hosting, maintenance and future updates.
Design as the source of truth
Our custom work is designed and reviewed with the client before development. The approved design acts as the build’s source of truth.
The visual language expresses the business’s position through typography, imagery and layout. Copy and content hierarchy guide how people understand the offer; interaction shapes how they use the asset.
Development carries those decisions into code, including how content, navigation and custom features behave across screen sizes.
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We give you an initial price indication on our first call. We then review the business and what the website needs to do. Following that review, we send a free Digital Review & Proposal. It sets out our assessment, recommended build, scope, price and delivery estimate. You have the full breakdown before any follow-up discussion or decision.
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A scalable digital asset
In development, the approved design becomes a system of reusable components and layouts. We decide which design rules and content structures are shared, and where a custom function needs its own logic.
Editable content is organised into records the team can maintain. A service entry or fleet specification can be updated once and used through the relevant layouts.
When brand, search or systems work accompanies the build, we plan their roles in the asset together. Brand direction shapes the interface, search informs content, and connected systems supply relevant operational information.
Discuss the digital asset
We begin with the business’s goals, current digital assets and the role the new website needs to fulfil.
Discuss your websiteBring the existing site, relevant brand material and any requirements already identified. We establish the recommended approach and put the scope, cost and delivery estimate in writing.