Starting a new brand
The business needs a clear first impression
A new business has no familiarity to lean on. The identity needs to make the offer and intended character easier to understand, then stay consistent as the business grows.
Branding
Branding built around what you want to be known for
We turn a clear business direction into a visual identity people can recognise and your team can use. Brand Identity is $5,800 plus GST; Brand Strategy & Identity is $10,200 plus GST.
Test
Selected branding projects
Brand identities built for established businesses and new ventures. Each project shows how the identity carries through the places customers actually see it, rather than presenting the logo in isolation.
Valor Events
Wedding Management
IAMNSA / Next Selection
Wedding Planning
Sunrise Furniture
Hardwood Furniture
When branding is the right work
Branding is useful when the business has a clear direction but the identity does not express it well enough.
The work has outgrown the look
The business is stronger than the brand suggests
An established business can earn a solid reputation while its identity still looks pieced together or dated. Branding brings the presentation up to the standard of the work.
Sometimes the business needs more than a new identity
If the audience, offer or position has changed, identity design alone will not settle the underlying decisions. That calls for a broader repositioning scope.
If those decisions are already sound, we can concentrate on the identity and the places it needs to work.
Strategy gives the identity a job
Both services begin with the business, audience, category and intended perception. That gives the visual work a standard beyond taste.
Brand Identity confirms a settled foundation in a Brand Direction Summary. Brand Strategy & Identity adds a workshop and Strategy Platform when those decisions still need to be made.
The approved direction then carries through the logo, colour, typography and supporting visual system.
Choose the depth the brand needs
Both services create a custom identity. The difference is whether the strategic foundation is already settled or needs to be built with you.
Brand Identity
$5,800 plus GST
The business direction is settled. The audience, offer, name and position give us enough clarity to confirm the foundation and concentrate on the identity customers will see and the team will use.
Talk to us-
Brand Direction Summary
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Two visual directions
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One selected-direction refinement
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Functional logo, colour and typography system
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Supporting Visual System
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Two application demonstrations
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Brand Guidelines and final asset library
Brand Strategy & Identity
$10,200 plus GST
Important brand decisions are still open. For a new brand, market change or unresolved position, we create the Brand Strategy Platform first, then carry that direction into the same core identity work.
Talk to us-
Up-to-two-hour strategy workshop
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Deeper business, audience and category research
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Brand Strategy Platform
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Position and priority audience
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Intended perception and points of difference
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Promise and proof
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Personality and principles
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Message priorities and tone principles
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Identity implications
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Platform presentation and refinement
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Complete Brand Identity scope
What the additional $4,400 pays for
The extra work resolves decisions that Brand Identity expects to be settled. We run the up-to-two-hour workshop, deepen the business, audience and category research, then build and review the Brand Strategy Platform before design begins.
The Platform makes the brief visible. It records the position, intended perception, points of difference, promise and proof, personality, message priorities, tone principles and implications for the identity.
Both services then use the same core identity process. Brand Identity is planned over four to six weeks; Brand Strategy & Identity over six to eight. The two application demonstrations are presentation mock-ups. Naming, finished copy, production collateral, photography, video and motion are separate unless scoped.
Our Process
We go in-depth to understand your goals
// STEP 01
Set the direction
We confirm the business, audience and job the identity needs to do. Brand Identity works from a settled foundation; Brand Strategy & Identity builds the Platform with you first.
// STEP 02
Explore two visual directions
The designer presents two distinct directions and the thinking behind each. You choose one to carry forward, with one consolidated refinement before the full identity is developed.
// STEP 03
Develop the selected identity
We build the selected direction into the logo suite, colour, typography, supporting visual system and two agreed application demonstrations. One consolidated revision applies to the developed system.
// STEP 04
Prepare it for use
We organise the final assets and Brand Guidelines, then walk your team through them. After approval and full payment, you own the approved new materials, subject to SOL's reusable underlying materials and third-party licences.
A logo is one part of the brand
The logo is the most recognisable part of an identity, but it cannot carry the whole impression. Colour, typography, imagery and layout create the system people repeatedly encounter.
That consistency helps the business become easier to recognise across the website, proposals, social channels and everyday material.
If the current logo still carries the right meaning and works in practice, we can build from it. The recommendation follows the job the identity needs to do.
Bring us the current brand
Show us what exists, what the business needs to be known for and where the identity is failing to carry that message.
Talk to usWe will work out whether the direction is settled enough for Brand Identity or whether the strategy needs to be resolved first. If the problem is broader than the identity, we will say so.
SOL works across branding, websites and digital systems. When website work is included, the same team carries the approved identity into the site's visual experience.
You do not need a polished brief. Bring the current material and the decisions you have already made.
Test
Test heading goes here
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We agree on what the website needs to change for the business before deciding what success looks like. That may include stronger-fit enquiries, clearer positioning, better conversion from existing traffic or a smoother path into booking and follow-up. We establish a baseline, track the relevant data and combine it with your sales feedback. That lets us judge the website by the opportunities and work it helps create, not clicks alone.
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