Reposition the business you have become
Your business can change long before the market notices. We help established businesses define the new direction, keep the trust that still matters and carry the change through the brand, website and agreed digital work.
Discuss your next move
Jericho Energy, VALOR Events and IAMNSA / Next Selection each needed a change in the business to be reflected in the brand or website. The work differed because each business was moving for a different reason.
Solar Installations
Wedding Management
Wedding Planning
Repositioning begins when the business has changed but customers still see an older version of it.
Customers still see the business you used to be
A stronger service, larger buyer or new commercial direction now deserves the lead. The position, proof and website need to make that move credible while keeping useful existing work visible.
Trust needs to move from one person to the company
Customers know the owner, but the team and offer have grown beyond one person. The reposition keeps the founder's credibility while giving the company a name, method and presence of its own.
When the audience, offer and identity still fit, we scope the website on its own. Web Design or Web Development can bring the digital presence up to the standard of the business without replacing a sound brand.
When the position or identity also points at the wrong business, we settle those decisions before the website carries them into market.
We begin with what changed in the business and what the next buyer needs to understand.
We examine the offer, audience, existing reputation, available proof and category context. That shows which parts should stay, which parts create the mismatch and which decisions must happen first.
The result is a scoped sequence. Standard discovery uses the business, audience, category and customer knowledge already available. Deeper customer research, competitor contact, call review, CRM analysis or ongoing marketing is included only when the written scope names it.
Every repositioning scope is assembled from the services the change requires. Brand Identity is $5,800 plus GST and Brand Strategy & Identity is $10,200 plus GST. Website work is priced from the actual pages, content, functionality and delivery risk.
The position and identity still work. The website, message or proof no longer represents the business, so we keep the sound foundation and rebuild the digital expression around it.
Talk to usFirst Principles and website planning
Website structure and customer journey
Website copy for the scoped pages
Custom design and development
Required proof, forms and integrations
QA, launch and the selected handover route
The position or identity also needs to move. Brand Identity or Brand Strategy & Identity settles the required direction before the website carries it into market.
Talk to usThe selected Brand service
Brand direction or Brand Strategy Platform
Identity system where required
Website copy, design and development
Agreed transition and launch work
One written scope and Delivery Estimate
The number of services changes the project fee. A website-led move is priced from the Web scope. If identity work is required, Brand Identity is $5,800 plus GST and Brand Strategy & Identity is $10,200 plus GST, then the website is quoted to scope.
Naming, finished copy outside the scoped website, SEO and launch activity are separate decisions. They enter only when the proposal names them. The Website Cost Calculator can provide an indicative website range once its public version is live; it will not estimate Brand or strategy work.
The proposal records the actual combination. It sets the selected services, inclusions, exclusions, project fee, payment schedule and Delivery Estimate before the work starts.
We establish what the business has become, who it needs to win next, which parts of the old position still carry trust and what proof makes the move credible.
We decide the position, Brand and website changes the business actually needs, then put the sequence, responsibilities and commercial scope in writing.
Where Brand work is required, the agreed direction leads the identity. Website planning can begin alongside it, but final design follows the decisions it needs to express.
We align the agreed website, Brand and launch surfaces so customers can recognise the business and understand the new offer. Ongoing SEO or marketing continues only when separately scoped.
Useful recognition becomes an input to the new direction. We identify the name, founder reputation, reviews, customers, service history and visual cues that still help the business.
Some projects keep the name and rebuild the website. Others need a new identity or a company brand beside the founder.
The right scope carries useful trust forward and replaces only what now misdescribes the business.
Yes, we can stage the work. We settle the business and brand decisions the website depends on first, while website planning can begin alongside them. Your proposal sets out what happens in each stage and which customer-facing changes need to be ready together at launch. If signage or other physical assets are involved, the plan records what moves at launch and what can follow later. Production work is scoped separately.
Bring the current business, the direction you want to move and the parts of the brand or website that no longer fit.
Discuss your next moveWe will diagnose whether the work is website-led, brand-led or a connected reposition, then explain the responsible sequence and scope.
SOL STUDIOS works across Brand, websites and digital systems. The same team can carry the agreed direction across the parts the project actually needs.
If the project fits, the recommendation, project fee and Delivery Estimate are put in writing before work begins.
